There are some great ways to market your business in the approach to Easter, check out some our top ideas you could use to help increase engagement and followers.

1. Organize Easter Giveaways

Create fun and interactive social media Easter giveaways with special prizes. By coming up with giveaway ideas, you’ll be able to increase your brand awareness, get more followers, as well as show appreciation to your customers, which won’t go unnoticed.

Recipe booklets of famous and traditional Easter meals, Easter egg decoration toolkits, stickers, a box of bunny chocolate, Easter crafts, or other Easter-themed items, will surely engage your audience, and help you promote your brand.

• Run an Easter-themed competition

A great way to leverage the power of social media is to run an Easter competition. Easter social media competitions are a great way to increase your small business’ reach and engagement.

Why not run an Easter photo competition encouraging your customers to get creative, or ask your followers to guess the name of a rabbit for the chance to win a prize. These are both great ways to get your followers to engage with your brand.

You will want to have simple entry rules, such as sending you a message on Instagram or posting a picture on social media with a branded hashtag to increase the number of people that enter.

Top Tip: Ensure the prize you pick is relevant to Easter. You could offer some of your products/services for free, or you could gift relevant promotional merchandise or a branded Easter egg.

• Run an Easter direct mail campaign

With it becoming increasingly difficult for small businesses to get seen online, direct mail is a great way to stand out from the crowd.

Sending out postcards in the shape of Easter-eggs can help you promote your small business to a targeted audience.

Top Tip: Personalisation is vital when it comes to planning your Easter marketing campaign. Including personalised offers on your Easter egg postcards is a fantastic way to engage your customers and encourage them to make a purchase. 91% of consumers say that they are more likely to shop with businesses that provide them with relevant offers (Accenture).

• Take your Easter Egg Hunts online

Although traditional Easter Egg hunts may be few and far between this year, recreating them online is a great way to increase your engagement.

Hiding Easter Eggs on various pages of your website is a great way to increase your website traffic. As your customers will have to scan through your entire website to find the eggs, they’ll be introduced to the wide range of products you offer. And may even check out pages that they otherwise wouldn’t have seen.

Top Tip: Providing a prize at the end is a great incentive to get your customers to take part.

• Offer Easter Basket Bundles

If you’re a small business that offers a physical product, you could make the most of Easter by offering Easter Basket Bundles.

Customers love convenience, so combining a few of your spring-best sellers and making it simple for them to shop for Easter is a great way to boost your sales.

Top-Tip: You could consider offering a few bundles and marketing them towards different age groups. Having gift baskets for kids, parents and teenagers will ensure your products appeal to everyone.

• Use Spring Marketing Slogans

Incorporate spring marketing phrases. We’ve created a list of spring sayings for marketing to help inspire you:

Spring into the season
Spring is in the air
Spring forward!
Happy first day of spring
Spring into savings
Spring showers bring May flowers
No time like the spring
Tis the season!
Refresh and renew. Spring is the time!
Spring has sprung
Top o’ the morning, spring
Leaping into spring
Spring fling
Flowers are blooming, so are our savings
Fresh air? Fresh inventory!
Growing green? Save some green.
Dust off winter
Time for a spring cleaning
Goodbye, old man winter! Hello, spring savings
It’s spring! Put a bounce in your step.

Why use Instagram Marketing?

With over 1 billion active users, it’s easy to see how Instagram can help your business reach more customers.

Plus, Instagram also focuses on visual content and not just text posts. This can be great for your business since visual social media posts get 650% more engagement than posts that only have text.

This way, you can easily engage your followers with eye-catching photos and videos.

And that’s just the tip of the iceberg. Here are a few more reasons Instagram marketing can be a fantastic option to promote your business:

• Instagram has the highest engagement rate out of all the major social media platforms. That means you can get tons of likes, followers, comments, and more with ease.
• It’s easy to drive traffic to your website since you can add links to your bio and Instagram stories.
• You can also sell your products directly through Instagram. In fact, over 75% of Instagram users have bought something from Instagram at least once.
• Lots of businesses are already using Instagram for marketing. So, you can use Instagram to keep an eye on your competition.
• If you want to grow your business using social media marketing, then Instagram is among the best places to do it.

With that, let’s take a look at our Instagram marketing tips to help your business get the most out of Instagram.

1. Optimize Your Instagram Business Profile

Your Instagram profile can make a huge difference in converting Instagram users into customers.

Using your Instagram profile, you can create a good impression of your brand, tell visitors about your business, and show them where they can go to purchase your products.

One of the easiest Instagram marketing tips that you can try is to use an Instagram business profile.

Since it was created specifically for businesses, using an Instagram business account can make marketing so much easier for you.

With a business account, you can directly add a call to action button on your Instagram profile. So, potential customers can reach your website with just a click.

• Make Engaging Instagram Posts

This next Instagram marketing tip is pretty simple. To effectively promote your business on Instagram, you should post content that engages people.

There are lots of different ways to make your Instagram posts engaging. For starters, you can:

• Tell stories

If you want to generate leads, Instagram Stories are here to help.

Instagram Stories differ from regular Instagram posts because they come in a “slideshow” format.

They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point. This feature is very similar to Snapchat Stories (and is even a direct competitor).

Rather than appearing in the news feed, Instagram Stories appear in a small area above it.

• Talk about trending topics
• Give useful tips related to your business
• Use humour, pop-culture references, and memes
• Ask interesting questions
• You can get a lot more interactions on Instagram if your posts are quality content giving something valuable to people.
• Post at the Right time

Want your Instagram content to get a lot more engagement? Then this next Instagram marketing tip is for you: you need to post when your audience is active.

Since Instagram shows the latest posts at the top, older posts are quickly going to get lost. If your target audience isn’t online when you make your posts, then they might not see your content at all.

The easy solution here is to make your post when people are actively using Instagram, which is usually between 9 AM and 11 AM.

• Show Instagram Feeds on Your Website

Another great Instagram marketing tip to help you get tons of likes, comments and followers is to add Instagram feeds to your website.

Using an Instagram feed, you can show photos and videos from Instagram directly on your website.

If someone is visiting your site, they’re already interested in your content. That means you can just show them your Instagram feeds and easily get them to engage with your posts.

• Interact with your followers

Looking for a simple way to raise brand awareness of your business on Instagram? You can try interacting with your followers.

Interactions can help you build a relationship with your Instagram followers in no time. And with a good relationship, people will be much more likely to engage with your brand or make a purchase.

As a result, you can get more likes, comments, and sales from Instagram users.

Best of all, it’s super easy to use this Instagram marketing tip for your business. To get more interactions on Instagram, you can try these:

• Respond to questions in the comments
• Like and pin comments under your posts
• Use your caption to ask questions
• Post a quiz using your Instagram story
• Comment on the posts of other popular accounts

With these organic interactions, you’ll have an easy time turning Instagram followers into dedicated customers.